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  • Writer's pictureEmily

One business - two ways

Updated: Sep 3, 2020

Every Tuesday I spend my morning at a local BNI meeting. This morning I was the chosen to be the presenter and I decided to talk about how I match what people do with photos. I'll be honest in most instances I work with people on imagery of where they are going versus where they currently are. What I mean by that is - you get to define who you're doing it for. You visually create the culture your trying to nurture and then we present it to the world.

I have two clients both of whom do the exact same thing and market to the exact same types of people.

Here is how both clinics are similar:

+ Both are health clinics that aim to serve the entire family

+ You need to pay out of pocket for services or have health care

+ Both are hubs for the community

+ Both create content and learning opportunities for their clients to become healthier and happier versions of themselves

+ Both companies go way above and beyond to serve their clients. I know this since I'm in a mastermind with both business owners.

What makes them different is ever so slight. To be fair they will happily serve everyone who walks through the door with kindness and care. But, that's not the same as the people they talk to on social media or their websites.

Business 1: Oma - a health clinic in the East End focuses on people who are more holistic and granola-ie. People who are open to doing things a different way from a health care perspective. I'm a happy client and have been for years. From a photographic perspective we chose images that showcased earth tones, warmer colors and in their space on 1 Munro Street.

Business 2: Body Co - located in the West End with a special focus on athletes over their entire life span. From 70 year old marathoner runners to 2 year old rough and tumble kiddos. When you look at their images the photos are focused on athletic bodies, people wearing exercise clothing etc.

The reality is both companies can do the same thing and they often do but slightly through a different lens, haha pun intended. What lens are you looking through? Do your images reflect the organization you're building?

Get in touch I"d love to help.

by Emily Doukogiannis

Emily Doukogiannis is a Toronto-based portrait photographer, expert storyteller and compulsive photo book maker. Her commitment to telling people's stories is something Emily does in her spare time via Emily D 4 Change and countless media outlets.

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